Think Small, Think Sound Bite
Did I Really Say That?
When the media is interviewing you don’t be verbose. Think small, think sound bite.

When a visitor in the court of public opinion, quit thinking like a lawyer. Resist the urge to try your case in the media. Instead think small and use a sound bite to make a big impression.

Here’s how:

 How to Avoid the Horrifying Misquote!

Being misquoted by the media can and does happen. Learn to deliver a clearer and more articulate presentation by applying these few simple tips.


You can prevent a
misquote from happening to you.
Butter ‘em Up Constantly
Not If, but How Often
and When Next?
Your relationship with the media is an ongoing process; you don’t want to only appear to be available when you need them. Understand that as a criminal defense attorney part of your job is dealing with the media. Making the relationship less adversarial will result in a big payback.

Ongoing contact goes a long way with reporters. Know which reporters cover the courts and white-collar crime cases and get to know them. They may change often so pay attention to those changes. See each change of reporter as a new opportunity. Like in any other business media relationships require ongoing effort and attention in order to be beneficial to your work.


Here are a few ways to endear oneself to the press.

 For criminal defense attorneys, encountering a client’s media crisis is not a matter of if, but rather how often and when next?

Your client has just been indicted or is under investigation and everyone wants an interview. The lawyer who knows how to handle a crisis stands out from his or her competition with controlled and consistent messaging, and ultimately, wins more business from potential clients. So what’s the trick?

Here are five ways to be an
effective spokesperson for your case.



Edition
April 2008


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