You put in the time and energy to earn a spot on a prestigious list. Doesn’t it make sense for that ranking or award to go to work for you? If a legal publication, business journal, trade magazine or directory recently ranked you as among the elite, now it’s time to use the prestige and notoriety of the ranking to your marketing advantage by “narrowcasting” the news directly to your prospects – and don’t forget to tell your partners and current clients about it as well.

Here’s how to do it.

You’re not alone if high anxiety sets in the moment you step in front of an audience for a public speaking engagement. Some adults fear public speaking just slightly ahead of the fear of dying! It is no wonder that some lawyers cringe at the very thought of addressing an audience for business development purposes.

Here are five tips to ease your next speaking engagement and make you a more effective speaker.

Spreading word of an article or column in which you are mentioned is not gratuitous, it’s smart business. We haven’t met a lawyer yet who isn’t pleased to see an article by or about them in a news, legal, or trade publication. But, they seldom take the time to distribute these placements throughout their own firms or to clients and prospects.


Don’t be shy. Here’s what to do.

If you are looking for a compelling way to move toward the top of the search engine rankings, start a blog. Everybody’s doing it, and for good reason. A blog is a sure-fire way to improve your personal search engine rankings. See for yourself -- try searching "trademark lawyer." You will find a blog in the top ten, possibly the top two. Because blogging is viral, it drives linking and traffic to your site. The result: You soar in the search engines.

Here’s how to go about getting started.